What is a great custom logo design really worth? It is hard to say but there are a few things we can say for certain. The logo has historically been called “the face” of the company because it’s usually the first encounter the public has with the company. It’s likeability either loses or gains a company customers, and it does this 24 hours a day for the life of the company. In terms of marketing power, this effect is similar to what financial brokers call “compound interest.” When a customer is considering a company for services of any kind, they usually compare them to one or two other companies – and besides price, the look and feel of the company logo and website design is what they have to use to consider what kind of service they will receive from a company. You make hundreds of decisions based on looks every day. Here’s an example:
The last time you bought an app on your iPhone, you probably typed in the category of app you’re looking for that ill fit your needs. You were then presented with a few options, all represented by a little 57 x 57 pixel graphic square. The meticulous customer checks reviews and reads all the info about the app, but most of us pick the one based on the icon. And when I say most us, I mean, studies show it’s about a great majority of app consumers buy the app based on the graphic.
A well-tailored logo and corporate brand design tells the customer that the company is not a fly-by-night operation and that their service will be fair and consistent. A well-designed logo catches the attention, and is retained in the consumer’s mind.