As I mentioned a week or so ago (here), we get far more requests for icons in logos than logotypes. When an icon reflects the simple idea that a brand represents, they make great logos. But if the icon is a symbol that’s not obviously connected to the product or company name, well, it’s less important. In those cases, a logo made up of a unique type treatment may be more effective.

Here are two logotypes from the Logoworks archive that I happen to like very much. The first was created for a client who asked for a high-tech logo in black and a vibrant red. They also asked for something clean and simple. This was one idea we presented:

The next logo was created for a company that specializes in community governance models. They asked for something “minimalist” and simple. Our designers presented this as one of the options:

I like both for their simplicity. But perhaps the most important strength of a typographic logo is that the only image the customer sees/reads is the company name. Something to think about when you create your next logo.