A few months ago, we were approached for a logo by a new start-up. They asked for an icon that would incorporate a bee, but wanted something more artistic and abstract than just an illustration of an insect. In addition, it needed to be a mark that could be used for several different companies, all using the same name: Buzzword.

The client chose our most affordable logo package and received four different concepts, plus six additional tweaks to their favorite concept in their first round of revisions. One of the concepts we presented incorporated a yellow and black color scheme to represent an “abstract bee” and combined it with quotation marks, representing the company name. It is one of my favorite logos we’ve created lately:

Ultimately, the client selected another option we presented, that is perhaps more applicable across other business applications. In it’s final form, the icon is combined with a type treatment of the company name. But here, you see just the icon:

To put the talented staff at The World’s #1 Logo Design Studio to work on your next design project, visit Logoworks today.