The podcast is back and better than ever! Paul Browning, a Senior
Designer and Trainer at Logoworks has created a podcast for students,
designers, clients, and anyone interested in what goes into quality
logo design.

Episode #19 features designer John Van Orman discussing Logos in The
News. They also discuss their favorite Logo of the Week, plus their
favorite Logoworks Logo of the Week. Who knows? They may pick yours!

It also features a Logo Design Quiz, Logo Critique, and feedback they
get from designers all over the world. Check it out!

Podcast #19 [ 29:48 ] Play Now | Play in Popup | Download

We recently put together a little video that walks you through the entire Logoworks’ logo design process, from beginning to end. Take a minute to watch the video and you’ll see how easy it is to fill out a creative brief, let us know your design preferences, and put our design team to work on a unique project for you (no templated designs here—we custom create all of our work based on your unique business needs). You ‘ll even see one of our talented designers working on two concepts for a recent client. If you’ve got a couple of minutes to spare, we invite you to watch how it all comes together:

I know I say it a lot, but if you’re ready to put our talented design team to work on your project, visit logoworks.com or give us a call at 1-800-210-7650.

Posted by Rob Marsh.

Depending on training, workflow and expertise, different designers have different ways to do illustrations in Adobe Illustrator. The great thing is, it allows for many different preferences to fit every artist’s style.

When I am illustrating, it usually comes down to two methods, finished work by hand, or hand sketched idea that I finish in AI. Here’s an example of both that I did yesterday:

Here’s a scan of two different apes. The top one is a pencil sketch that’s pretty much finished.

I use AI’s helpful LiveTrace feature to quickly vectorize it. It has some rough edges, but that’s the look I was going for.

Now that it’s vector, I can fix things like his eyes and hair. He didn’t look gorilla-like enough for me, so I pulled up his forehead. If I had done this with a pencil drawing, it would have involved a lot of erasing.

Five minutes later, I’m done with a the illustration. The longest part was drawing him out on paper. Unlike the second one….

Placing my original scan, I trace him with the Pen Tool (in pink, so it stands out).

Then I delete the scan, change it to black, and start giving some personality to those lines.

I add some detail, and make sure it all makes sense.

Twenty minutes later, he’s done. This one was much quicker to do before I scanned him, but took more time for experimentation and tweaking once it was traced. You can see more examples of this in the logo design section of BusinessLogos.com.