A few years ago, we were approached by a client to design a logo for a property holding company called Black Rooster. They didn’t have a lot of expectations, so our designers had a lot of freedom in concepting and designing the project. In my opinion, the work we presented to this client was exceptional. The client saw a total of six initial concepts (and four revised versions of his favorite concept after that). Here are two of the initial concepts.
The first concept is an illustration using simple shapes and just three colors to create a rooster enclosure. The more complex icon is contrasted with a simple clean type treatment:
And the second is one of my favorite logos we’ve ever created. It’s not perfect (for example, it would be hard to engrave or embroider with this level of detail), but it’s a great piece of artwork. I love almost everything about it.