Comments on: 3 Things Your Logo Should Never Include

By: Paul

Paul — Wed, 27 Feb 2013 20:25:38 +0000

You’re right, anon, we should use out non-taglined version of the logo for that banner. It’s unreadable. Thanks for pointing that out.

By: Esa

Esa — Tue, 20 Dec 2011 03:32:31 +0000

Tag lines mean everything. bcs nowadays designers design complex 3D logos and weird blobs, piles, spots etc so u MUST ad tag line that the wholeness is somehow explained:D

By: anon

anon — Thu, 27 Oct 2011 19:05:06 +0000

I find it funny that this article shoots down tag lines…but at the top right above the article where it says “Want to see more?” there are a few logos next to it, and one of them has a tag line.

By: The Logo Designer

The Logo Designer — Fri, 30 Sep 2011 00:16:46 +0000

Really good post, I agree fully with both points 1 & 3, however I disagree that #2 should be left out.

By: Igor

Igor — Thu, 29 Sep 2011 19:41:52 +0000

Nice article. I get this request quite often. Client oftentimes wants to show too many things at once, not so much in a logo, usually more in a web design.
As for the logos, it is true, simple logos are often best as they are instantly recognizable and memorable. They also don´t age with time as can more complex versions. Depends on what business is about. Cheers!

By: iCheap Marketing & Design

iCheap Marketing & Design — Thu, 09 Jun 2011 21:04:59 +0000

Very useful post and i’m agreed with all 3 above mentioned points, i saw in my professional experience mostly people only concentrate on logo design and it’s innovation but they didn’t focus on Tag line that is also very important to deliver their message to their prospects/targeted audience…

By: logo design

logo design — Wed, 27 Apr 2011 10:26:27 +0000

I’ve talked many clients out of including Ltd. (Limited Liability in New Zealand) in their logos. Funny enough, I’ve included the tagline “Graphic Design Limited”, because our company name “Inkworx” is associated with tattooing, which was never even considered when coming up with the company name. It definitely pays to spend a bit extra time considering a decent name to brand.

By: Lucky Akpojotor

Lucky Akpojotor — Wed, 09 Mar 2011 10:50:28 +0000

Great insight. Simplicity should be the focus.

By: MR/Mohamed Reda

MR/Mohamed Reda — Tue, 08 Feb 2011 08:16:12 +0000

hey.

Your blog makes interesting reading. I use a tagline along with the logo for my business simply because, my business has a name which is hard to pronounce so the tagline which is simple and easy to remember actually improves the recall for the name.

Keep up the good work

By: Rox

Rox — Wed, 25 Aug 2010 10:15:46 +0000

My friend is asking me to make a logo for her online business. She included the word Inc. to be on her logo because that was supposed to be the name of her business. When I read about your rule #1 and I told her about it, she decided not to include it.