Faux-gos
Like these logos? I did all three of them in about an hour. The reason it was so easy is because none of the companies exist as far as I know. I just made the art, then added a company name that fits.
This has been something that’s been a slight pet peeve of mine. I see a lot of logos that look amazing, and fit the company name really well. I think, “How did they ever come up with that?”
Then I find out by doing a little research that the company doesn’t exist.
The designer showed a lot of imagination, but never had to deal with the client request to come up with something unique to brand the company.
We’ve all seen 99% of the time, the client will choose the logo that we would LEAST recommend. This makes logo portfolio sites a graveyard of discarded ideas. I’m fine with that, because at least the designer was working within the bounds of the client’s brief.
But I wonder what percentage of the logos you see in portfolios like Logopond or LogoLounge are for actual companies. I don’t know if that’s ethical or not…on the one hand, it’s a great way to build up a sweet portfolio. Young designers just starting out have a hard time getting a portfolio without experience, and this is an easy workaround for that.
But, on the other hand, it’s showing work that never had boundaries…it’s more like showing a piece of art, rather than design.
What do you all think?
Tags: Business Logos, creativity, criticism, fake logos, logo design
March 4th, 2013 at 12:47 pm
That explains a lot of things¡…. I tought i was the only one who was not creative enough… Since i always work for real custumers my designs were not as good and smart as others in the web …. The companies are fake¡ … Jajaja Thank you man..
April 23rd, 2013 at 4:46 pm
I think I am on the other side of this. I have what I would consider to be a great idea but I know people and am extremely aesthetically challenged.
Do you have any recommendations on what the best way to find a good logo designer is? What I am concerned about is that if I find a logo designer I am having to take them on their word for what looks good. With all the designers out there now I realize I could be working with someone who has not had any work actually used. But at the same time I represent a lot of small companies that can’t afford to put out several thousand dollars for a well known design company. I have also found that I get a much more personal experience with one designer.
April 23rd, 2013 at 8:55 pm
I would say you need to find a place within the budget of the companies you represent, but a place that has an impressive portfolio and a lot of experience. BusinessLogos.com definitely fits this criteria, in my biased opinion.
If you email me (paul@businesslogos.com) I can get you a coupon code that will get you 15% off…and if you’re a logo reseller, we could work out even better discounts.