We’ve all been told that simplest is best with logos, but as with every rule, there’s exceptions. Paul and John discuss logos that are both complex and effective, and discuss what’s needed to make them.
Paul also critiques two logos that designers sent in, and explores different possibilities with them. He takes the listener step-by-step through the process, and shows different avenues the logo process can take. Let us know how you think he did! Send us your comments to email@example.com.
To see more logos that are simple as well as effective, you can go here.