Logo Critique – IWL
Today’s critique is a two-fer-one. Not only did Renee send us the logo, but she sent the logo in use on a business card. She says “I don’t get a chance to do much logo design and don’t have any other designers in my office to bounce ideas off of, so all feedback is welcome!”
What do people have to say about this design?
July 27th, 2011 at 7:52 am
Good that you kept it one color. The tools idea makes it a little busy, though. It could be read easier if you made the hammer into the I, so it’s one tool per letter.
It’s not clear enough to read on it’s own. Once you simplify it enough, you can take the second IWS out.
July 27th, 2011 at 7:56 am
The teeth of the saw are not consistent, making it look amateur. I know you put the circle on the I to make it clear it’s an I, but it needs to be reworked simpler, because it’s still pretty confusing.
July 27th, 2011 at 7:56 am
Tools-as-text has been done too often.
July 27th, 2011 at 7:58 am
I love your use of color on the business card. The layout seems professional but maybe a little too busy with the background.
July 27th, 2011 at 10:00 am
I like the weight of the logo, it is bold which suits the industry well. One additional comment would be to keep the separations of the tools/letters consistant. There are breaks between some of the elements and not between others. This is confusing to the eye. I really like the simplicity, but would consider making it even more-so. Good work.
August 2nd, 2011 at 8:24 pm
I agree with Paul, if you are going to use the tools simplify it to one… or make it even more interesting by creating the letters out of the contours of the tools – so they are there but less obvious and you see the words before the tool (i especially like the “L”.
I think you should drop the background on the business card – it seems busy. I think your bold logo would look fantastic on a black background and really make it POP! try high contrast and simplify it to pieces.
Wish you the best,
Em
August 8th, 2011 at 9:50 am
Confusing .. and the saw looks to me, a bit like a clowns face ..
August 10th, 2011 at 3:11 am
Honestly, i don’t think it works with so many hardware tools incorporated in it, i do think it could work though if maybe you used one. I think the font also doesn’t work very well in the current format especially with the tools. The business card…the background is a no. Nice try and goodluck
August 22nd, 2011 at 6:14 am
Apart from whats been said, I think it would benefit from having one tool per letter, so the hammer could be used for the “I”, otherwise the “W” is just too complicated.
October 16th, 2011 at 1:57 am
Verry good logos
October 28th, 2011 at 1:23 am
if the work is good no need to comment in the moment i see it happens same to me.
January 10th, 2012 at 7:42 am
Thanks for your post, it is great logo