Patricia sent us her logo to be critiqued. The company is Apparel US and, surprisingly, she is not a designer. It looks like a designer made this, because there’s a measure of restraint. Everything has a purpose. The stars are there to reflect the United States aspect. The colors are simple. If it weren’t for the gradient on the tag, I would say it’s a 2-color job (that doesn’t look like a halftone, it looks like a third color.

One thing makes me grit my teeth a little. Look at the space between the APP and the AREL. If you give it just that extra 10% that designers do before finishing a logo, then you catch things like this.

Other than that, you made a good looking, simple logo design. Good job.

Tags: agency logo design, criticism, critique, feedback, graphic design, logo review, review

This entry was posted on Friday, November 16th, 2012 at 8:14 am and is filed under Design, Logo Design 101, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.