Now that everyone’s buzzing about the golden age of superhero films we’re living in, it got me thinking about hero-type logos we’ve done….this may have to be a 3-part post, because we’ve done a lot of logos with heroic figures. It’s not a bad idea, its just that it is so often used, the struggle is to make the figure both classic and unique.

If you want this kind of logo, see the experts over at www.BusinessLogos.com

Logos should ideally be read quickly. Logos ahve a lot of competition with the viewer’s eye, so the name should at least be read within 3 seconds, and give a good impression of the company quickly. Equally important, though, is that they leave an impression. A well-crafted logo with “hidden” elements, like these done by the team at Business Logos, give the A-HA moment that makes people remember that company name, and make the viewer feel involved in the artistic aspect of the design.

For instance: at first glance, the Carrie Smith Design logo looks like a simple S. But once you notice that all the letters are represented, you automatically have a higher likelihood of remembering that logo.

I used to hate drawing animals when I was a kid. I stuck with mainly comic book characters. Now I love when a client asks for an animal, because there’s so many ways to illustrate them. I like to find the most interesting style or pose and spend a lot of time on them.

I did these all for the last company I worked for.

These were done by me and the talented group of designers and illustrators at BusinessLogos.com.

Send us a link of your favorite animal logos you’ve done!

Today’s logo is submitted by someone at Business Logo. It’s one of the better ones we’ve seen here. What does everyone else think?

For more creative animal logos, you can click here.

Waseem Khan sent us this logo for us to review. What does everybody think?

Please remember that when you submit a logo we could use all the information you have about the company, otherwise were just going on aesthetics.

You can send your logos in for us to review, too. Just email us at info@businesslogos.com.

Depending on training, workflow and expertise, different designers have different ways to do illustrations in Adobe Illustrator. The great thing is, it allows for many different preferences to fit every artist’s style.

When I am illustrating, it usually comes down to two methods, finished work by hand, or hand sketched idea that I finish in AI. Here’s an example of both that I did yesterday:

Here’s a scan of two different apes. The top one is a pencil sketch that’s pretty much finished.

I use AI’s helpful LiveTrace feature to quickly vectorize it. It has some rough edges, but that’s the look I was going for.

Now that it’s vector, I can fix things like his eyes and hair. He didn’t look gorilla-like enough for me, so I pulled up his forehead. If I had done this with a pencil drawing, it would have involved a lot of erasing.

Five minutes later, I’m done with a the illustration. The longest part was drawing him out on paper. Unlike the second one….

Placing my original scan, I trace him with the Pen Tool (in pink, so it stands out).

Then I delete the scan, change it to black, and start giving some personality to those lines.

I add some detail, and make sure it all makes sense.

Twenty minutes later, he’s done. This one was much quicker to do before I scanned him, but took more time for experimentation and tweaking once it was traced. You can see more examples of this in the logo design section of BusinessLogos.com.