October 28th, 2008
Yeah, yeah, yeah…we know. You are tired of all this Presidential debating, mud-slinging, moose-shooting, He said/She said. But we just couldn’t miss the opportunity to show you how eerily accurate our Presidential Logos Battle turned out to be!
We got an early jump on the runnings, and came out with a voting system last August which you can find here: Presidential Logos.
Our readers voted Barack Obama as the #1 logo amongst peers, as did our designers. Sure enough, Mr. Barack Obama now has the lead for Presidency in most major Polls, while McCain, who finished #4, is running a close second to Obama.
We’ve made many predictions before on nfl logos and nba logos and so on, but none of our predictions have ever been as accurate nor important as this.
If you don’t think design influences people for the good or the bad…think again.
Tags: logo design, logos, Presidential Candidates Logos
Posted in Logo Design | 18 Comments »
October 21st, 2008
Tanner Christensen, tannersite.com
Do not use more than three colors.
Get rid of everything that is not absolutely necessary.
Type must be easy enough for your grandma to read.
The logo must be recognizable.
Create a unique shape or layout for the logo.
Completely ignore what your parents and/or spouse think about the design.
Confirm that the logo looks appealing to more than just three (3) individuals.
Do not combine elements from popular logos and claim it as original work.
Do not use clipart under any circumstances.
The logo should look good in black and white.
Make sure that the logo is recognizable when inverted.
Make sure that the logo is recognizable when resized.
If the logo contains an icon or symbol, as well as text, place each so that they complement one another.
Avoid recent logo design trends. Instead, make the logo look timeless.
Do not use special effects (including, but not limited to: gradients, drop shadows, reflections, and light bursts).
Fit the logo into a square layout if possible, avoid obscure layouts.
Avoid intricate details.
Consider the different places and ways that the logo will be presented.
Invoke feelings of being bold and confident, never dull and weak.
Realize that you will not create a perfect logo.
Use sharp lines for sharp businesses, smooth lines for smooth businesses.
The logo must have some connection to what it is representing.
A photo does not make a logo.
You must surprise customers with presentation.
Do not use more than two fonts.
Each element of the logo needs to be aligned. Left, center, right, top, or bottom.
The logo should look solid, with no trailing elements.
Know who is going to be looking at the logo before you think of ideas for it.
Always choose function over innovation.
If the brand name is memorable, the brand name should be the logo.
The logo should be recognizable when mirrored.
Even large companies need small logos.
Everyone should like the logo design, not just the business that will use it.
Create variations. The more variations, the more likely you are to get it right.
The logo must look consistent across multiple platforms.
The logo must be easy to describe.
Do not use taglines in the logo.
Sketch out ideas using paper and pencil before working on a computer.
Keep the design simple.
Do not use any “swoosh” or “globe”symbols.
The logo should not be distracting.
It should be honest in its representation.
The logo should be balanced visually.
Avoid bright, neon colors and dark, dull colors.
The logo must not break any of the above rules.
Copyright © 2008 Tanner Christensen.
All rights reserved unless otherwise noted. Used with permission.
Posted in Logo Design | 1 Comment »
October 6th, 2008
Mobile Broadband introduced a new logo to represent their company. The logo is designed to let consumers know they are purchasing a ready-to-go mobile internet device. The biggest question about the logo is what is it. Is it a cloud or a pair of seagulls?
I can definitely see both in the logo. What does the logo mean? The seagulls tell me that the devices are ready to go. I think the cloud represents the fact that I will be covered. I actually like the logo. I think it does a good job of conveying a message. What do you think?
Posted in Logo Design | No Comments »
