Body Branding is Not Free–Jonathan Munk
Advertisers are always trying to think of new ways and new places to display company logos. Now there’s a new advertising medium to throw in the mix: people’s bodies.
Remember the 20-year-old Nebraskan who auctioned off his forehead on E-Bay for a month’s worth of advertising space? The winning bid went to SnoreStop, who paid $37,375 to put their logo on the web designer’s face for 30 days, got quite a bargain for all the exposure they received. Consider it this way: a full-page ad for one day in the Wall Street Journal costs more than $23,000. One full-page ad in American Idol: The Magazine costs $45,000.
But here’s an interesting tidbit about a woman who is yet to receive payment for literally branding herself with a company logo.
The logo placement occurred when a 27-year-old woman fell off her skateboard in Manhattan onto a manhole cover that was searing with heat. The hot metal, which is located over a steam pipe, burned the woman just above the buttocks and on her left arm with part of the Consolidated Edison (Con Edison) logo, a New York utility company. The woman said she heard her skin sizzling and saw and ‘O’ and ‘N’ etched in her skin, according to an article on allheadlinenews.com. The scarring is permanent.
The woman has sued Con Edison for negligence, carelessness, recklessness, and culpable conduct. No word yet on how much Con Edison will have to pay for the partial advertisement.
November 22nd, 2007
How stupid is this woman? Is it really the fault of the utility company that the sun was hot that day and evidently this woman is a klutz?? A 27-year-old woman on a skateboard… What’s the deal with that anyway??
This is like the woman who sued McDonald’s when she got fat after eating their food all the time…. Um, HELLOO??!!! It’s NOT diet food!!??!! Or the person who sued Dunkin Donuts when they got burned by the coffee…. Did they want iced coffee or HOT coffee??!! How ignorant does one have to be…????
I am so sick of people suing people for common sense crap or accidents that are NO ONE’s fault!! These people are the reason why the rest of the world has so much aggravation just trying to live our everyday lives!!! AAAHHH!! They make me so mad!!!
To this woman I say, “GET OVER IT!! We’re all very sorry for your misfortune, but it was an ACCIDENT!!”
I have arthritis. I got it when I was 12 years old. Who can I sue about that?
July 9th, 2008
Good topic i rea many time.
October 15th, 2008
хорошее качество у фото, итересно на какой фотик фоторграфировали?
А так просто супер=) сдесь
October 29th, 2008
Кто как думает, повлияет ли кризис на итернет? Я так подазреваю что безусловно, подвижки уже есть.И это очень печально(((
October 29th, 2008
Ты че бредиш? Какой кризис=) Нас это не каснется это там пендосы в своей америке пусть переживают. А интернет он независим от окружающего мира. Только вот будет ли а нас бапки чтоб его оплачивать вот другой вопрос))))