Good News for branded woman: ConEdison logo great!–Jonathan Munk
In an article that appeared on BusinessWeek Online today, Rob Giampietro and Kevin Smith wrote what is essentially a tribute to the Con Edison logo; but bearing in mind the recent incident with the company’s logo (see my blog from a few weeks ago), the article seems oddly out of place.
Perhaps the writers were not aware of the recent incident, where a searing Con Ed logo branded a New York woman, but some of the commentary on the longevity and solid design of Con Ed’s logo cannot be passed up. In speaking of the most recent update on the logo, the article states:
[The logo] also creates a feeling of coolness…imagine if Arnell (the designer) had jettisoned the blue for, say, the bright red of a hot stove?
This comment almost seems like a jab to the woman who was injured by a ConEd manhole cover. It’s safe to assume that the recently branded woman would disagree with these comments.
Aside from this, it seems odd that Con Edison would pitch an article to BusinessWeek that seems to try to take the limelight away from the issue at hand. From a PR perspective it doesn’t make much sense.
Instead of using the opportunity in BusinessWeek to tell people: “We’re sorry this happened, we admit we made a mistake, and here’s how we’re going to fix it,” they simply say, “Our logo is great.”
This must be ConEd’s response to negative publicity surrounding their company logo.