The Flare in Flash Logos By Stephanie Sonksen
The only thing better than a funny logo is a funny logo that dances.
Flash logos show moving logos. They can introduce a website, convey an emotion or put an interesting spin on a logo. Some websites use a Flash as an introduction to a website. Other Flash logos are in constant motion, repeating a theme of sorts. Specifically, a Flash logo is an attention-getter that portrays an emotion in a way regular logos cannot.
The flare in a Flash might spark an interest with potential customers, but make sure you aren’t overdoing it. Just as color adds excitement to a website, a Flash logo gives life to a product or service. Too many colors are confusing and too much Flash actually detracts viewers. Your Flash logo should be appropriate and attractive, so choose with caution.
Keep your Flash logo short and simple if possible. A long Flash logo can be annoying, and can actually detract viewers. For lengthy Flash movies it may be a good idea to have a stop button allowing users to stop it if they want. This is really important if your Flash file is playing music. A Flash logo should never be overbearing or tacky.
You want your viewers to have positive memories of your Flash logo. If you aren’t sure if a Flash logo is appropriate, consider the message you are trying to send. What are you offering and does your Flash logo reflect it? Also, your animated logo should be complimentary to your message, so do not rely on your Flash to carry your entire message. The purpose of a website is to inform viewers about your company or service. Does your Flash logo aid in informing? Even a funny Flash logo can be a positive tool. With a Flash logo, you have the unique opportunity to animate a message. Take advantage of this by bringing to life the best possible aspect of your service.