Torino Logo
As now the Olympics are nearly half over, let’s take a few minutes and talk about the icon that represents this year’s winter Olympics in Torino, Italy. The Torino logo is certainly eye-catching and bold, embodies a feeling of aspiration and seems to appeal to the younger crowd.
The logo was created by Benincasa-Husmann creative studio out of Milan. Here is the low down on what the logo means, according to the Official Torino Website:
* The logo recalls the Mole Antonelliana (city and architecture) as well as the nearby Alpine peaks.
* Mountains are not an impediment but a gateway between Torino and the rest of the world.
* Dynamism: Torino is always on the move
The logo also needed to have a great style because it is the home of some of Italy’s leading designers. Two worth mentioning are Giugiaro, founder of one of the world’s leading design firms–Giuiaro Design–which designs everything from high speed trains to park benches to package designs, and the other is Pinifarina, a company that designs mostly automobiles.
The logo is, in my opinion, one of the better ones we’ve seen recently. That may be, of course, because the logo is achieving its goal of appealing to a younger demographic of which I am a part. But it looks good and seems to go pretty well with the five-ring Olympic logo design. You can see they used the same blue for the Torino portion of the logo, which makes it all fit together pretty well.
You can buy official Olympic gear online at the Olympic Store.
February 21st, 2006
I really dig this logo- it’s modern, and you definitely get the sense of a mountain and cold environment.
February 21st, 2006
Is the typeface a custom design?
February 21st, 2006
Jay,
You’d think that for the price the Olypmic Committee probably paid for the logo design, they would get a custom font. In fact, the font used is Neuropol, which you can find at fonts.com for twenty bucks.
Interesting, No?
February 24th, 2006
Ahh thank you for the font ID, its been driving me crazy forthe past two weeks, I knew it was familliar, reminding me of a lower case Bank Gothic. Its one of those fonts you see when you don’t need or want it but can’t remember when you see it again.
March 9th, 2006
This is a very good logo. It would be very interesting to see logos from other candidates as well, like for the summer olympics!