New Mr. Peanut Logo: Jonathan Munk
Getting feedback on a logo design before you finalize it is an important step in the design process. Aside from looking to a designer for input, it’s always a good idea to seek input from other sources to make sure your new logo design will resonate well with customers. A good way of finding out what customers like is simply by asking them.
At least, that is what Planters is doing for the 100th anniversary of the company. The century old nut company has created a website that allows anyone to vote on which trinket should be added to the famous high class icon, Mr. Peanut. You can choose a bowtie, a pocket watch or cuff links, and see how he would look while wearing it. Or if you like him the way he is, you can so indicate. Whatever item gets the most votes will be incorporated into Mr. Peanuts list of affects and appear in 2007.
So far, cuff links are winning the most votes, with 48 percent. In second place is the bow tie with 34 percent. The cuff links add a great deal of class without cluttering Mr. Peanut’s clean, classy style, but that’s my personal opinion.
Anyway, cast your vote right away and take advantage of one of the few times you’ll probably ever get to have some input on a corporate logo.
March 29th, 2006
Dear Jonathan Munk:
I read your letter to the Home Business Magazine editor in the February, 2006 issue. Would you be interested in providing me with a quote similar to the content of that letter for my upcoming book, “Make Your Business Survive and Thrive! 100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home-Based Enterprise;” how a small/home business owner can brand their business with a logo and create a good first impression and build continued confidence in customers?
If you are interested, please send me an e-mail @
pyhuff@hotmail.com.
Thank you for your time.
Sincerely,
Priscilla Y. Huff
*101 Best Home-Based Businesses for Women, 3rd. ed.
*Home Business Magazine contributor, http://www.HomeBusinessMag.com
P. S. Your editor letter reminded me of the marketing strategy to write letters to the editors to get additional leads and exposures.
March 19th, 2008
Dear Mr Munk
I am currently writing my dissertation on logos, titled “should logos evolve?”
I would appreciate it if you could find time from your schedule to answer a few questions.
In brief, I have looked at logos and how they have changed, examined the affect it has on the consumer and whether or not altering the logo misleads existing customers and/or alienate their company. In an article titled “YES LOGO 2003” Wally Olins wrote “although it may look as though they are conquering the world, all brands are always insecure”
Looking carefully at the statement, “all brands are always “, I also concur that perhaps the reason why logos change is because of their insecurities.
I believe that some logos need to change because they show a symbol that denotes negativity. For instance disability charities that consist of wheelchair symbols are visually expressing some kind of helplessness.
I like to hear your views on the subject.
reading your artical on logo evolution do you agree that logo evolve because they are always looking to perfect or is it because they are insecure?
What do you think about my dissertation question?
Do you think logos should evolve?
Have you come across a logo that has fail because it had changed visually?
Were your answers from a creative or business point of view?
Would you like to add or ask any question?
Thank you for your time.
I am looking forward to hearing from you.
Yours faithfully,
John Vuong
March 19th, 2008
my email is john.vuong@hotmail.co.uk