Company Logo used for Vandalism
Logos for Hawaiian clothing company U Down have been popping up all over Hawaii. The company logo is increasingly being plastered all over public property, including street signs, roads and buildings, according to TheHawaiiChannel.com.
The logo is a “U” with a downward facing arrow through the middle, an clever albeit common mark. The logo design in sticker form is perfect for posting on ‘U-Turn’ signs, but has found it’s way to hard-to-reach signs on highways, where vandals must climb the sign posts and hang precariously over fast-moving traffic. So why do these thrill seekers choose to get their adrelaline rush while at the same time promote a t-shirt company? What possesses people to take such lengths to publicize them? And perhaps most importantly, how can I get people to publicize my company by plastering my logo everywhere?
Well, in this case, it all has to do with the company culture and the types of customers they attract. You see, U Down got its name from the four company founders, who would dare each other to do dangerous stunts and ask each other, “Are you down?” So the company naturally encourages what one employee calls “craziness,” among the brand-loyal customers. U Down is becomming well-known because customers relate so well to the brand, the employees and lifestyle the company promotes. Just take a look at their website. This is an organization who has designed a logo and image in tune with their customers.
So the lesson here is if you want people to love your company and its logo so much that they’ll vanadlize with it (or if you just want your company to be successful), be in tune with who your customers are and what appeals to them; and then design a logo around it.