USPS to allow logos on stamps
For those of us who want our company logos to be seen in unusual places but can’t bring ourselves to buy ad space on someone else’s forehead, consider putting it on your postage stamps. The USPS has announced it is allowing companies to create their own branded stamps, so instead of seeing the American Flag on your dental appointment reminder, you might see a picture of your dentist or the practice’s logo.
For about a year, the USPS has allowed the manufacture of personalized stamps that could include family photos or pictures of Fido, but it wasn’t until earlier this year when Congress overturned the law that barred using postage stamps that were deemed commercial, according to an article in the Houston Chronicle.
Adding your logo to postage stamps is expected to add about 10 cents to the price of each stamp. Companies like Stamps.com let you upload images–including company logos–to be printed on stamps. If you have a Mac, you can also design your stamps at home by using a program that works in conjunction with iPhoto that takes just a few seconds.
Stamps are just one more blank canvas for companies to display their corporate image. What will be the final frontier for advertising?
Image Source: Stamps.com
October 5th, 2006
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October 13th, 2006
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