Mastercard Logo Design Update
Perhaps following the lead of Visa, who updated their image six months ago, Mastercard has unveiled a new logo design to go with their new name: Mastercard Worldwide. The new logo is full of gradients, which may make some designers cringe and make photocopying and embroidering the logo difficult. But the new design didn’t abandon the old, familiar overlapping red and orange circles.
Mastercard describes the new design thusly, according to an article in The Register.:
“The three circles of the new corporate logo build on the familiar interlocking red and yellow circles of the MasterCard consumer brand, and reflect the company’s unique, three-tiered business model as a franchisor, processor and advisor.”
Who knows how many consumers will contemplate what Mastercard Worldwide’s new logo means. And those that do just might ask: Why is the middle circle off center?
July 12th, 2006
The Mastercard press release: http://www.mastercardinternational.com/cgi-bin/newsroom.cgi?id=1282&
MasterCard Worldwide is *corporate* brand identity, not to be confused with the product “MasterCard”
“In addition to the MasterCard brand, which appears on MasterCard credit, debit and prepaid cards, other brands include Maestro®, the global PIN-debit brand, Cirrus®, the ATM brand, and MasterCard Advisors. These brands will not change, and MasterCard Worldwide will continue to support them as part of its strong brand family.”
I’d started composing a withering blog post about this myself, until I noticed the press release. The logo isn’t intended for consumers. Still don’t think much of it though.
Tim.
July 19th, 2006
eh…i find it hard to follow…all fady and swirly and stuff.