Malaysia’s Ministry of Tourism recently announced a final logo for their annual Visit Malaysia 2007 campaign. To debut the new mark, the Ministry has teamed up with Malaysia Airlines, who have put the new logo on a new Boeing 747-400 aircraft, to promote the campaign, according to an article on Bernama.com.
Eventually 86 of Malaysia Airlines’ planes will bear the logo, exposing countless millions of travelers around the world to the logo. More than 20 million tourists already visit Malaysia each year.
The logo is a nicer iteration of the previous concept below. It’s also full of symbolism (see article here). The fact is most people will never even remotely consider what the five red dots symbolize or what the green flower petal means. But the logo does do a good job of portraying a casual, tropical feeling, and the message is clear: visit Malaysia in 2007. For those who do want the entire list of intended symbols in the logo, here it is.
Another tourism logo that comes to mind is the truly brilliant Bahamas tourism logo, which looks tropical and includes abstract shapes reminiscent of the actual geographic layout of the islands.