Product Placement for Wonder Bread Logo Priceless, Literally
Wonder Bread’s parent company, Interstate Bakeries, may have made a brand-saving move when it landed a major role in what could be this summer’s hottest movie, Talladega Nights. If Will Farrell’s other recent movies are any indication, Talladega will expose tens of millions to the Wonder Bread logo (updated just in time for the movie).
With product placement becoming ever more prevalent in TV and movies, one has to wonder how much the placement cost. According to an article on MSNBC.com, it cost nothing. The still bankrupt company simple gave over the rights to use the logo in the movie. Quoted in the MSNBC article, Tom Meyer, President of Davie-Brown Entertainment, said it best:
“For them to have gone out, if they could buy this level of media, I mean what would that be? I’m going to guess tens of millions of dollars if not $100 million of media value. Then when you add on top of that, the relevance that you get from being connected to such a popular guy like Will Ferrell, the value is almost limitless.”
As for the logo design, it’s a mild update, but was it even necessary?
