Ad Campaign Goes Down Toilet: Stinky Log Saves the Day!
Logoworks’ billboard campaign - “Your Logo Stinks” - went awry when unknown vandals spray painted the billboard so it read: Your Log Stinks! right next to the image of an old man turning up his nose. Hundreds of commuters saw the altered billboard, which appeared along I-15 in Salt Lake City, prompting unexpected attention and publicity. The billboard was even talked about on SLC’s local alternative radio station, 101.9 The End. -
The ad was not easy to vandalize, according to Logoworks. It is located in a secured parking lot with 24 hour security and surveillance (see the security camera on the lower right side?). The vandals also had to climb a 30-foot ladder while holding paint and another ladder so they could reach the lettering, which is about 10 or so feet further up. And they had to do all this at night, because they billboard sits right next to SLC’s main freeway. These were some determined pranksters. You can see from the photos the paint even matches.
It’s amazing what some people will do for a laugh.
August 23rd, 2006
uhhh great job.. nother publicity stint for the chalkboard. wonder how much logoworks paid for the paint?
August 30th, 2006
[...] nto a billboard campaign that (according to LW’s blog anyway) was the target of vandalism. Some f [...]
September 21st, 2006
logoworks have been having a bit of rough time with the onine design community recently - looks like it’s spread offline too!