Starbucks brings back topless mermaid logo

In celebration of their 35th anniversary, Starbucks announced they’re bringing back their original logo: a topless mermaid with fins spread apart. The Seattle-based coffee giant will put the logo on cups in its Washington and Oregon stores.

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Not everyone is pleased about the new marketing strategy. A principle at Kent Elementary School in Seattle is reportedly asking teachers and staff to cover up the logo to prevent the students from seeing it, according to Caffeine Marketing.

The Starbucks logo has undergone two updates since the original appeared in a shop accross from Pike Place Market in Seattle in 1971. See the evolution of the logo below.

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4 Responses to “Starbucks brings back topless mermaid logo”

  1. Seda Says:

    ıts a delicious

  2. Marie Says:

    I personally feel that the Starbucks logo looks absolutely disgusting and completely distasteful. I am a logo/graphic designer by profession and wow, you know they could have come up with something more appealing.

    I mean come on, a topless mermaid with her fins spread apart… really there are no words.

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