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Starbucks brings back topless mermaid logo

In celebration of their 35th anniversary, Starbucks announced they’re bringing back their original logo: a topless mermaid with fins spread apart. The Seattle-based coffee giant will put the logo on cups in its Washington and Oregon stores.

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Not everyone is pleased about the new marketing strategy. A principle at Kent Elementary School in Seattle is reportedly asking teachers and staff to cover up the logo to prevent the students from seeing it, according to Caffeine Marketing.

The Starbucks logo has undergone two updates since the original appeared in a shop accross from Pike Place Market in Seattle in 1971. See the evolution of the logo below.

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This entry was posted on Wednesday, September 13th, 2006 at 2:08 pm and is filed under Logo Design, Logo Design News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Starbucks brings back topless mermaid logo”

  1. Seda Says:
    April 15th, 2007

    ıts a delicious

  2. Marie Says:
    April 24th, 2007

    I personally feel that the Starbucks logo looks absolutely disgusting and completely distasteful. I am a logo/graphic designer by profession and wow, you know they could have come up with something more appealing.

    I mean come on, a topless mermaid with her fins spread apart… really there are no words.

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