How NOT to Design Packaging
Last week I came across what may be the most poorly designed packaging I’ve seen for quite some time. This is a perfect example of what not to do.
As you can see, this is packaging for a children’s railway toy. Where do I begin to discuss the problems with this hideous design? Is it the fact that a logo for a child’s toy has dripping blood? Is it the twinkly eyed demon that’s sure to give children nightmares? Is it the Photoshop skills of the designer who clearly didn’t bother to add appropriate shadows or make the children appear like they are at least playing with the toy? Is it the fact that the “features” include “Flashing Enter” in a star burst? Is it the fact that it’s named Railway II when it’s in fact a track made for cars, not trains? Or maybe it’s just the overall look and feel of the packaging.
Either way, this is a good example of what not to do when you’re working on a packaging design. For more pictures of the design, click here.
Source: Zompist.com
January 31st, 2007
I love that it’s named Railway II. I loved this post. Thanks for the entertaining website.
February 3rd, 2007
Hilarious example! You should consider making this a regular feature of your blog.