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In this latest episode, Paul Browning continues his in-depth analysis of logo design by discussing logotypes, which consist of minimal graphics, and maximum font. Paul discusses the benefits and drawbacks of these design styles and talks about how to manipulate fonts to create custom, great-looking logotypes.

As always, we welcome your feedback by posting comments on our Logodesign.com blog, or by emailing FEEDBACK@LOGODESIGN.COM, as well as by posting reviews on iTunes. Enjoy!

 

 LogoDesign.com Podcast 4: Logotypes [11:27m]: Play Now | Play in Popup | Download (10674)

This is bizarre. I’m reading today that Brussels Airlines is changing their logo because superstitious passengers have been complaining that the logo is unlucky. The current logo is a series of 13 dots that form a lower case “b”, but now the airlines has altered the design by adding an additional dot to the logo, now totaling fourteen. Apparently this is a much safer and luckier number.

For now, workers have begun painting another dot on the planes that already had the old logo on them.

The logo was only a few months old and had been designed following the merger of Sn Brussels Airlines and Virgin Express in November 2006. No word on how many complaints were received about the mark, but apparently the design was spooking enough passengers to warrant the costly re-design.

Source: MiamiHerald.com

In this episode, Paul Browning takes us through the process of developing the concept in a client’s creative brief into an initial composition. He describes how he comes up with ideas for his the logo concepts and how he works them into a final draft, which is then presented to the client.
This is a neat inside peak into how a graphic designer actually comes up with a logo design concept.

As always, we welcome comments and suggestions. If you’re listening on iTunes and didn’t already know, you can comment on this podcast on our blog at logodesign.com. Enjoy!

 

 LogoDesign.com Podcast 3: Concept Development [9:31m]: Play Now | Play in Popup | Download (10163)