Airlines Changes Unlucky Logo
This is bizarre. I’m reading today that Brussels Airlines is changing their logo because superstitious passengers have been complaining that the logo is unlucky. The current logo is a series of 13 dots that form a lower case “b”, but now the airlines has altered the design by adding an additional dot to the logo, now totaling fourteen. Apparently this is a much safer and luckier number.
For now, workers have begun painting another dot on the planes that already had the old logo on them.
The logo was only a few months old and had been designed following the merger of Sn Brussels Airlines and Virgin Express in November 2006. No word on how many complaints were received about the mark, but apparently the design was spooking enough passengers to warrant the costly re-design.
Source: MiamiHerald.com
February 22nd, 2007
Well, it could have been a lot more costly. I would like to have the job of the one-dot painter for all those planes.