New Season, New Logo
By Kristina Schroeder
Ahh, opening day of baseball season. So full of new fields, new managers (Bochy! How could you betray me!), new players, and new… logos?
The Arizona Diamondbacks will be unveiling more than the return of Johnson next week, as they take the field in “Sedona Red” and black as opposed to the usual teal and purple. The decision was first announced in September of 2006, but apparently has been in the works for quite some time.
The purple and teal model was deemed ‘unmarketable’ after the first few years of use by the Arizona franchise. Most media outlets complained that the colors were too hard to copy and came out blue and black instead of teal and purple. So now, as if we need another baseball team in red and black, the Diamondbacks are jumping on the color bandwagon. Behold the new logo below:
They’ve also decided to bring the ‘D’ logo to the spotlight rather than the trusty old ‘A.’ Hats, uniforms, jackets, etc. are all sporting the swooping tail of a snake along side the word “D-backs.” (Personal Opinion Moment: Is Diamondbacks really too long of a word to print? Maybe stick to just Arizona. Or nothing at all. But D-backs? Really?)
Anyway… good luck to Arizona, I mean the D-backs. Maybe their makeover will bring them the luck of the Angels and Red Sox. Or maybe being red and black will never be as good as being blue and white. Go Padres!
March 27th, 2007
Nicely done!!! D-Backs? Red and Black?? BOCHY!!!~!!~!!!
aaarrgghhh.
Go Padres!
a fan
March 28th, 2007
A clever move! With the red-black color scheme they won’t go wrong!
Respiro
http://www.ReLogoDesign.com
April 4th, 2007
“The purple and teal model was deemed ‘unmarketable’ after the first few years of use by the Arizona franchise. Most media outlets complained that the colors were too hard to copy”
Nice excuse. Remember all the expansion sports teams in the mid90s that adopted purple and/or teal for their logo? The Carolina Panthers and Colorado Rockies are the first to come to mind. The fact is that purple and teal were trendy for a couple years. Those colors can not withstand the test of time. They look dated and ugly. That’s why the D-Backs changed their colors. This thing about blaming the media because the colors are hard to copy is nonsense.
April 4th, 2007
This blog entry talks about how the D-Backs are beginning to abandon their blocky “A” logo for the “D” logo. Where’s the “D” logo? You show the “A” logo TWICE.
Here’s a link to the “D” logo for those curious to see what it looks like:
http://en.wikipedia.org/wiki/Image:Mlbarizonacap.png
The “A” logo is clunky, dull, dated, and boring. I understand they were trying to imitate the geometric tendencies of Southwestern Art. Well, they failed miserably. Southwestern Art is a rich tapestry of visual delight. The Arizona Diamondbacks’ “A” logo is not.
The “D” logo is a step in the right direction. It has more attitude and dynamic appeal that you expect from a baseball team logo.
April 6th, 2007
What? I am no longer a fan! Just kidding, but so many teams use that color scheme…and “D-backs” sucks too.
Cheers!
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April 19th, 2007
Cool logo