Logo Design Podcast 9: Iconic Logos
Paul delves into the seedy underworld of Icons for this podcast. Threats of takeover by these style logos abound…fear of the traditional logo going the way of the Dodo seem abundant. No doubt, icons are very simple, effective marketing tools…assuming you can get one with some staying power. Reality says that most businesses probably are not the ‘iconic logo fits all approach’, but when they do and the designer can pull it off, the results are sometimes very impressive.
Thank you for all the awesome feedback on the latest podcast, and feel free to drop us a line on this one as well. Click here to send Paul any personal messages, he also reads the comments below. Hope you enjoy it!
May 22nd, 2007
An interesting thing about the Northwest Airlines logo (that a friend pointed out to me several years ago) is that the small triangle along with the circle, forms a compass that is pointing north-west.
May 22nd, 2007
Yes, I should have mentioned that. And I’m an idiot, because I neglected to realize that the NWA logo is now changed to this http://www.nwa.com/ which makes no sense to me. No compass, no awesome NW. Depressing.
May 30th, 2007
Yeah, when was that NWA logo changed?
May 30th, 2007
Sorry, but who also designed that logo?
May 30th, 2007
TrueBrand did. SpeakUp had a good article about it here.
http://www.underconsideration.com/speakup/archives/001985.html
I think this is a case of the client totally misusing the logo and making it crappier than the design firm intended. They flipped it in some cases to fit on the other side of the planes and made the compass point facing northEAST. Shame.
June 16th, 2007
Where on monochrom is that article?
June 18th, 2007
Here’s the link. Thank you for caring.
http://www.monochrom.at/markenzeichnen/index-eng.htm
February 12th, 2009
the NWA logo look awful! Any idea what’s the meaning behind it?