Logo Design Podcast 10: Have you heard about this 2012 Olympics Logo yet?
Not to beat a dead horse…but…well actually, I could see a dead horse in this logo. With the controversial 2012 Olympic Logo still fresh in everyone’s minds, we decide to look a little bit more in depth at the saga of Olympic Logos. Good thing they don’t have the Logo Draw as an official event. Anyways, it looks like Logoworks is trying some damage control in an effort to show what great ideas the design community REALLY has to offer…and for FREE. They built this website where you can create your own logo for 2012 and submit it for voting. UK visitors can go to your very own site HERE. We also found a similar site here, not sure whose it is. It’s a neat deal, and you can see alot of different ideas that designers across the world have come up with. Give it a try…anything’s better.
As always, thanks for listening, and send any questions/comments/general advice to us here.
Logo Design Podcast 10: London 2012 Olympics Logo [22:23m]: Play Now | Play in Popup | Download (4728)
June 20th, 2007
a whole show on olympic logos and no mention of the chicago bid, too bad its a great logo.
http://en.wikipedia.org/wiki/Chicago_2016_Olympic_bid
June 22nd, 2007
I just can’t see the 2012 logo happening. Its either too kidish or way, way too adult depending on how you look at it. And the colour scheme is just terrible.
It simply must change. It’s going to be the most talked about stupid decision of 2012 if they decide to keep this logo.
June 22nd, 2007
Error report: Turns out Wolff Olins is a company, not a specific person. Yeah, I’m an idiot. I regret the error. I do stand by my opinion of their logo.
July 6th, 2007
Really, i don’t understand why everywhere i see comments about this logo. For me is Good logo . Think about it when Picasso start it , you can put it in the same pot. Actualy for me is in the synthetic cubism part. And is a well done logo. And the colors who cares
the artist choose his colors and must be respected at the end is an product of someones intelligence.
July 6th, 2007
I gave the reasons why the color choice was wrong (and I do mean wrong, not just a matter of taste) in the podcast, but I’ll repeat the 2 main reasons here:
1-Magenta is the fastest to degrade in UV light. That makes it the wrong choice for a logo that will be used extensively in external signage.
2-The colors magenta, blue and yellow have nothing whatsoever to do with the London Olympics. It’s almost like they did it on purpose to create controversy.
Picasso? Really? You really think this resembles his work at all? I need to go lie down…does someone else want to take this one?
July 12th, 2007
This has to be the funniest take on the logo yet - http://capitalspunk.com/
November 16th, 2007
I realize I’m late in commenting to this article, but I appreciate your critique of this design. I’ve been trying to appreciate anything about this design that merits it’s astronomical price tag, but am coming short. Any interviews by the design agency explaining the thought process?
If it were shock value, then let’s look at Benetton. If it’s to be youthful and edgy (what an ambiguous word) then let’s look at QuickSilver.
If it’s to emulate the graffiti artwork emerging out of Britain then look at banksy’s work. You’ll find genuine, clever thought put into those targeted brands/art. A statement runs hollow when it’s so rude and shallow. People are tired of elitest design and are hungry for something more intellectual, thought provoking, interesting and perhaps even elegant. This logo hits NONE of those objectives.
March 12th, 2008
I think the “zipper” of the Sydney logo is supposed to be the Opera House.