Comments on: New Mercedes Logo Makes (Sound) Waves

By: Jarno

Jarno — Thu, 15 May 2008 08:47:43 +0000

They should use the old logo!

By: Ana

Ana — Thu, 15 May 2008 08:46:41 +0000

I agree.

By: Manny

Manny — Sun, 09 Mar 2008 10:45:39 +0000

Accoutsic trademarks make sense only for certain companies and industries. In the case of Mercedes I think it will fit the logo well if done tastefully and will strengthen the brand. Considering the importance of tv and radio advertising for the car industry it makes perfect sense because the whole idea is that people feel emotive about their cars

By: mercedes 2008

mercedes 2008 — Fri, 15 Feb 2008 21:35:44 +0000

CARLSSON AIGNER CK65 EAU ROUGE

By: Richard Gooch

Richard Gooch — Thu, 17 Jan 2008 23:53:59 +0000

The two dimensional logo looks cheaper than the 3d version (which reflects the emblem on the car). Keeping the star and text away from each other makes little sense apart from being easier to place on a printed page in my opinion.

Filling in the star’s lines loses some of it’s elegance. Give it a couple of years and some bright spark will suggest ‘aligning the two styles into one 3d version for “brand strength…. and blah blah blah”.

By: Skot

Skot — Fri, 11 Jan 2008 06:40:49 +0000

How does a well known icon work against the brand? The icon is so well known Mercedes doesn’t even need the Logotype or the sound. The sound seems to be another way to put the brand in your thoughts without having to watch the ad.

I’m glad they are keeping the meaning alive.

By: betty

betty — Sun, 18 Nov 2007 13:20:24 +0000

What kind of sound? will the sound be registed? Haha

By: Howard Thomas

Howard Thomas — Sat, 17 Nov 2007 02:29:32 +0000

I have to agree that the new Mercedes has really delivered a stylish car..just wish they would dump the emblem and do something with one of the words best known icons it is so old now it almost works against the brand…

By: Howard Thomas

Howard Thomas — Sat, 17 Nov 2007 02:29:12 +0000

By: Fawkes

Fawkes — Mon, 12 Nov 2007 08:57:25 +0000

They shouldn’t change it. It’s classic! Everyone knows this logo.

By: gRm

gRm — Sat, 10 Nov 2007 21:55:38 +0000

“Star” logo? It’s not a star it’s an airplane propeller. Just like the BMW logo.

By: Heloo

Heloo — Wed, 07 Nov 2007 22:27:23 +0000

I didn’t like it but it was memorable. It would be memorable if it said “fish skin” too so that should not be the only point. I didn’t see wether they changed their visual logo but I would be curious.