LOGO DESIGN BLOG   LOGO DESIGN REVIEW

Do you have particular taste when it comes to the brands you buy? Do you love Polo, Nike, Volvo or other large brands? How much do you love your favorite companies? Would you ever show your allegiance by getting a tattoo with their logo? Odds are you know someone who has gotten a tattoo with a company logo to show their support.

Why not get paid to put a logo on your body? Leaseyourbody.com is putting advertisers in touch with people who are willing to wear temporary tattoos with their company logo. Looking for other perks for adorning a logo on your body? For three years, Dunlop tires has offered a free set of tires for anybody willing to have the company logo tattooed on their body. Create a great brand and logo and you may benefit from the newest source of advertising.

We often wonder how one can place monetary value on a logo.  Can you actually associate good hard revenue figures to your logo design?  What is the ROI and such, how did it improve purchase conversion etc.  Well with the help of some US courts, we finally have the answer…at least the answer to what it could cost if you DON’T have a logo.

Sony is being ordered to pay over $5 million USD, to the Cleveland International record company, for omitting their logo on MeatLoaf’s ‘Bat Outta Hell’ album.  In 1998, another court ruled they must add the logo to any future albums, which Sony failed to do for up to a year afterwards, resulting in this verdict.

Just imagine if Cleveland International DIDN’T have a logo.