Gas Gives me Logos
I went to go get gas the other day and pulled into my local Chevron. Since everywhere I go or every business I walk into now involved the analysis of the logo, the new sign caught my eye. I’m not sure how many times I have driven past Chevrons lately without seeing that they have modernized their logo.
Rather than just having the basic red and blue lines, they’ve incorporated shadowing that now makes it look like two ribbons. It’s a little more 3-d looking and I like it. I just looked it up on handy Wikipedia and found that I am way behind the times – it has been like this since 2006! Woops!
Anyway, it made me think that maybe we don’t pay enough attention to gas station logos. A lot of times there are multiple gas stations right next to each other or right across the street. Whether or not one is cheaper and one is more expensive, you will always see people at both. What does that mean? Is there brand loyalty even with gas stations? Do you go to the same gas station every time you fill up, regardless of the prices of other stations?
When talking about logo design it’s often discussed that you only have somewhere from 3-10 seconds (depending on who you’re talking to) to send some kind of image to your customer via your logo. That completely applies to gas stations.