Comments on: New, Old Logo? http://www.logodesign.com/logo_design/2008/04/16/new-old-logo/ Logo Design Tips, Inspiration & Discussion Tue, 06 Jan 2009 09:41:15 +0000 http://wordpress.org/?v=2.6.2 By: Nate Biehl http://www.logodesign.com/logo_design/2008/04/16/new-old-logo/#comment-27241 Nate Biehl Tue, 11 Nov 2008 22:09:31 +0000 http://www.logodesign.com/logo_design/2008/04/16/new-old-logo/#comment-27241 I know I'm jumping in a little late on this post, but... This is a terrible idea. The green Starbucks logo is so powerful and pervasive that it literally stands for fancy coffee itself. Traveling in Asia last year I noticed a ton of shops advertising espresso that were stealing elements of the Green Queen logo to attract bean-heads. Most of them were the same green color, most of them were circular, etc. When your brand (and logo) come to represent the product itself, you've nailed it. Starbucks shouldn't mess with that. They should spend their money elsewhere. I know I’m jumping in a little late on this post, but…

This is a terrible idea.

The green Starbucks logo is so powerful and pervasive that it literally stands for fancy coffee itself. Traveling in Asia last year I noticed a ton of shops advertising espresso that were stealing elements of the Green Queen logo to attract bean-heads. Most of them were the same green color, most of them were circular, etc.

When your brand (and logo) come to represent the product itself, you’ve nailed it. Starbucks shouldn’t mess with that. They should spend their money elsewhere.

]]> By: Rich http://www.logodesign.com/logo_design/2008/04/16/new-old-logo/#comment-21997 Rich Mon, 05 May 2008 04:15:43 +0000 http://www.logodesign.com/logo_design/2008/04/16/new-old-logo/#comment-21997 Starbucks is too overcrowded and overpriced with too much competition. It will take more than an old/new logo to bring the company and its stock back to its former high. Starbucks is too overcrowded and overpriced with too much competition.
It will take more than an old/new logo to bring the company and its stock back to its former high.

]]> By: Rajita http://www.logodesign.com/logo_design/2008/04/16/new-old-logo/#comment-21309 Rajita Fri, 02 May 2008 08:49:36 +0000 http://www.logodesign.com/logo_design/2008/04/16/new-old-logo/#comment-21309 I think logo is really sensational.It will attract lot of attention and maybe controversy.But then its said any publicity even adverse one can often create successful promotions. I think logo is really sensational.It will attract lot of attention and maybe controversy.But then its said any publicity even adverse one can often create successful promotions.

]]> By: John http://www.logodesign.com/logo_design/2008/04/16/new-old-logo/#comment-20308 John Wed, 23 Apr 2008 12:35:59 +0000 http://www.logodesign.com/logo_design/2008/04/16/new-old-logo/#comment-20308 Where is this "Look up the history of sirens and especially Melusines." I'm interested in knowing more, but I couldn't seem to find anything. Where is this “Look up the history of sirens and especially Melusines.”
I’m interested in knowing more, but I couldn’t seem to find anything.

]]> By: Reliable Hosting http://www.logodesign.com/logo_design/2008/04/16/new-old-logo/#comment-18741 Reliable Hosting Wed, 16 Apr 2008 15:51:21 +0000 http://www.logodesign.com/logo_design/2008/04/16/new-old-logo/#comment-18741 This is an interesting article. I didn't know Starbucks was even struggling. I like this logo a lot though. Amanda <3 This is an interesting article. I didn’t know Starbucks was even struggling. I like this logo a lot though.

Amanda <3

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