Logo Design Podcast 17: S I M P L I F Y
In our 17th Podcast installation, Paul talks about simplifying your logo. Things such as tag lines, too many colors, awkward readability, too many words, trademark symbols etc., often are the single biggest detriment to a well designed logo/website etc.
By focusing on the essentials, you allow passers-by to quickly focus on them as well. Generally the 3 second rule is the standard to live by. If someone cannot visually ingest and comprehend your logo in 3 seconds or less, get out the scissors and start trimming!
If you have any questions for Paul, or any feedback, give us a shout , we’d love to hear from you.
p.s. Thank you to all those that have sent the great comments, keep ‘em coming! Hopefully these podcasts will continue to inspire you as well.
Check out this logo created by a Swedish brewery. I like the use of the emoticon in the logo.