Logo Design Podcast 17: S I M P L I F Y
In our 17th Podcast installation, Paul talks about simplifying your logo. Things such as tag lines, too many colors, awkward readability, too many words, trademark symbols etc., often are the single biggest detriment to a well designed logo/website etc.
By focusing on the essentials, you allow passers-by to quickly focus on them as well. Generally the 3 second rule is the standard to live by. If someone cannot visually ingest and comprehend your logo in 3 seconds or less, get out the scissors and start trimming!
If you have any questions for Paul, or any feedback, give us a shout , we’d love to hear from you.
p.s. Thank you to all those that have sent the great comments, keep ‘em coming! Hopefully these podcasts will continue to inspire you as well.
Tags: graphic design, logo, logo design, logo designs, logos
May 28th, 2008
You didn’t agree with me on the Unchained logo. You suck! Just kidding. I love your podcast and logo reviews. Keep up the good work!
June 19th, 2008
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Kenny Surtani
June 24th, 2008
Thanks Kenny.
Everyone, your homework is to use the word “Shanghainese” at least once in a sentence.
November 7th, 2008
The “Simplify” podcast is a good guide to sharpen design skills.
Thank you for the inspiration.