Logo Design Podcast 18: Hierarchy
So, you’ve completed what you think is a great looking logo. Now you need to take a step back and consider the overall visual progression. Where is the eye immediately drawn to? Is what’s most important being seen clearly and first? Or is it getting lost, or noticed 2nd or 3rd, or worse yet…not at all?
There are a number of ways to get around the visual hierarchy problem, including adjusting size, contrast, placement etc. In Logo Design Podcast 18, Paul discusses some little tricks and hints to rectifying this problem, and correctly establishing visual hierarchy in a logo.
Please send us your thoughts, likes, dislikes, future podcast topics you would like to see covered to us here. Thanks for listening!
Tags: graphic design, logo, logo design, logo designs, logos
July 23rd, 2008
Awesome podcast! Lots of great info.
Note: The first Jeep logo did not appear in the podcast. When you discuss reading the Helvetica text before the jeep outline, the Body Need photo is still showing. (Minute 12:16)
July 23rd, 2008
AAAAigh! You’re right. We’re on it. The Jeep logo timing got messed up. Thanks Stacy.
July 23rd, 2008
Thanks for the heads up Stacy, should be fixed now.
July 29th, 2008
Great Podcast. This is very important to logo design, but I think a lot of (at least amateurs) designers tend to mess up. Your examples work perfectly. I look forward to the next p’cast.
September 14th, 2008
Thanks for the tips. you do really nice work. Check out my logos page if you want let me know what you think.
November 7th, 2008
Informative podcast! Your tutorials allow me to freshen up my design style. You communicate well. Your time, and your desire to enrich those of us who might be less fortunate is appreciated!
Thank you.
June 15th, 2009
hi! I have been trying and trying and trying to send feedback to “feedback@logodesign.com” and I get failed mail send. I ALSO tried to send to your regular email for your site “info@logodesign.com” and THAT ALSO did not work. I am REALLY sad about it because I love the podcast and am just about to catch up with the latest episode and all pumped to leave feedback that you beg for all the time.
So please let me know if the issue is me or you, looks like you according to the email.
Thanks and EXCELLENT SHOW! Please Please Please keep it up. I tweet about you guys all the time.
June 15th, 2009
I guess I’m a dork. I JUST realized the latest episode (and latest comment here) ended in 2008. Now I’m sad.
well I look forward to more if ever you do them.
August 31st, 2009
Great podcast!
Seldom do you encounter a podcast purely focused on Logo design.
If I could suggest future topics:
- developing creative briefs
- tips and trick for overcoming creative-block
- what you do when delivering the final logos to clients, ie formats, guidelines, etc…
- how to handle tough clients during the draft phase of the logo process
Anyhow, thanks again for taking the time to produce the podcast. Looking forward to the next.
February 26th, 2010
This is something that is very important in a logo and is quite easy to miss when your busy focusing on the details. The most important thing is that the words are read in the correct order I have seen a few logos in the past where your eyes kind of jump between the words with uncertainty. Thank you for sharing this.