LOGO DESIGN BLOG   LOGO DESIGN REVIEW

Tonight is the beginning of the Summer Olympics. I’m excited to see the fireworks show that they will put on for the opening ceremony of the 2008 Beijing Olympics. I love watching the Olympics because we can see different nations of the world celebrating something together.

Enjoy the Olympics.

LogoNav launched a new online business directory that displays company logos instead of regular text results. Nearly 6 million U.S. based companies are featured in the listings. LogoNav has 400 categories represented by icons similar to the iPhone style. LogoNav was created because of the difficulty using YellowPages.com and other online directories. The results show up quickly and you can easily find what you are looking for when you see the logos.

“The future is moving towards touch screen technology. Let’s say you want pizza for dinner. You’ll be able to find pizza restaurants, touch the Domino’s Pizza logo, and then click to call. Then you’ll be able to browse the web site or menu as you place your order,” said Brian R. McLaughlin, President of LogoNav.

The unique value of the LogoNav is that logos show up in the search results. Users won’t be bogged down by looking through multiple text findings. They can simply see the logo of the companies they are looking for to get more information.

I think the new search engine is interesting. It probably will make finding a specific company a lot easier than searching through text links. It also makes the importance of branding and logo design that much more important. It’s a great opportunity for large companies and small companies alike to brand themselves.

So, you’ve completed what you think is a great looking logo. Now you need to take a step back and consider the overall visual progression. Where is the eye immediately drawn to? Is what’s most important being seen clearly and first? Or is it getting lost, or noticed 2nd or 3rd, or worse yet…not at all?

There are a number of ways to get around the visual hierarchy problem, including adjusting size, contrast, placement etc. In Logo Design Podcast 18, Paul discusses some little tricks and hints to rectifying this problem, and correctly establishing visual hierarchy in a logo.

Please send us your thoughts, likes, dislikes, future podcast topics you would like to see covered to us here. Thanks for listening!

 

 Logo Design Podcast 18: Hierarchy: Play Now | Play in Popup | Download (4451)