LOGO DESIGN BLOG   LOGO DESIGN REVIEW

Lemondrop recently wrote an article about people loving logos a little too much. The article detailed people’s obsession with fashion and branding. In the logo lovers article, Lemondrop shows people who tattoo fashion logos onto their bodies.

Looks like free advertising for the clothing companies. I’m not quite sure why anyone would choose to tattoo their body with a logo. What happens if the company isn’t cool anymore? You never know how long a clothing line is going to be popular. I would be pretty embarrassed if I tattooed an L.A. Gear or Stuusy logo on my body.

Here is an interesting thought. What if you owned the company and people started tattooing your logo on their body? But here’s the catch. The people that are tattooing themselves don’t represent your brand in any way. Think about it. Say your company is all high fashion but the only people that are getting tattoes are the complete opposite. What would that do to your brand image? I think it would definitely hurt your brand. I don’t know, just a thought.

A museum in London purchased the original artwork of the Rolling Stones’ iconic red lips and tongue logo. The auction took place in the United States. The museum paid $92,500 for the logo.

“The Tongue” was first used on the 1971 album “Sticky Fingers.” The Rolling Stones still use the same logo nearly 30 years later.

LogoNav launched a new online business directory that displays company logos instead of regular text results. Nearly 6 million U.S. based companies are featured in the listings. LogoNav has 400 categories represented by icons similar to the iPhone style. LogoNav was created because of the difficulty using YellowPages.com and other online directories. The results show up quickly and you can easily find what you are looking for when you see the logos.

“The future is moving towards touch screen technology. Let’s say you want pizza for dinner. You’ll be able to find pizza restaurants, touch the Domino’s Pizza logo, and then click to call. Then you’ll be able to browse the web site or menu as you place your order,” said Brian R. McLaughlin, President of LogoNav.

The unique value of the LogoNav is that logos show up in the search results. Users won’t be bogged down by looking through multiple text findings. They can simply see the logo of the companies they are looking for to get more information.

I think the new search engine is interesting. It probably will make finding a specific company a lot easier than searching through text links. It also makes the importance of branding and logo design that much more important. It’s a great opportunity for large companies and small companies alike to brand themselves.