LOGO DESIGN BLOG   LOGO DESIGN REVIEW

In our 17th Podcast installation, Paul talks about simplifying your logo. Things such as tag lines, too many colors, awkward readability, too many words, trademark symbols etc., often are the single biggest detriment to a well designed logo/website etc.

By focusing on the essentials, you allow passers-by to quickly focus on them as well. Generally the 3 second rule is the standard to live by. If someone cannot visually ingest and comprehend your logo in 3 seconds or less, get out the scissors and start trimming!

If you have any questions for Paul, or any feedback, give us a shout , we’d love to hear from you.

p.s. Thank you to all those that have sent the great comments, keep ‘em coming! Hopefully these podcasts will continue to inspire you as well.

 

 Logo Design Podcast 17: S I M P L I F Y: Play Now | Play in Popup | Download (3354)

In this weeks episode, Paul takes two logos that were submitted for review, and gives them a much needed makeover. Many times a client will insist on maintaining most, if not ALL elements of their current logo in a redesign. Most of the time, these elements were very hastily glued together using MSPaint or Photoshop, and are a giant stumbling block for clients and designers alike.

Paul shows a very easy way to satisfy the customer in maintaining multiple aspects in a logo, if absolutely necessary. Good design starts with simplicity, but in cases where that is not possible…here ya go!

Questions? Comments? Give us your valued Feedback here. Thanks for listening and enjoy!

 

 Logo Design Podcast 16: How to Remake and Refresh an Existing Logo [13:55m]: Play Now | Play in Popup | Download (3984)

What’s the secret to a great illustrative logo? There are many different kinds of illustrative styles, some cartoonish, some more abstract, some more detailed. But how do the really great designers do it? What do they know, what secret ancient technique do they use, how did they get so good? Here’s the secret, find what style you enjoy most, or excel at…and then practice, practice, practice until you are the best at what you do! There is no secret to great design, only experience you gain by practicing and doing.

Thanks for all your feedback, please give us more! We would love to hear from you, and what you would be interested to learn about. You can send feedback to us here with any idea, comments, questions, etc.

 

 Logo Design Podcast 15: Illustrative Logos [14:50m]: Play Now | Play in Popup | Download (4571)