Logo Design Podcast 15: Illustrative Logos
Thursday, December 20th, 2007
What’s the secret to a great illustrative logo? There are many different kinds of illustrative styles, some cartoonish, some more abstract, some more detailed. But how do the really great designers do it? What do they know, what secret ancient technique do they use, how did they get so good? Here’s the secret, find what style you enjoy most, or excel at…and then practice, practice, practice until you are the best at what you do! There is no secret to great design, only experience you gain by practicing and doing.
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White space, an easy way to take good art, and screw it up. White space is something that all designers should think about more often, but seldom take the time to do so. In logo design podcast 14, Paul shows you how to take your artwork, and test for the correct amount of white space. This gentle relationship between the positive and negative elements in design, is key to overall balance, proportion, and design hygiene. White space plays a very important role in design symmetry, and symmetry is what keeps the eye’s attention from straying.
Hello once again, and sorry for the layoff. In this episode, Paul takes one of our logo review clients, and gives their logo an extreme makeover! He shows how you can take clipart, and turn it in to something respectable. Since many clients like the look of clipart enough to use it as their company brand, and sometimes actually insist on using it over original design, Paul illustrates how you can use this to your advantage as a solid starting point. You already know what the customer likes, now you can proceed from the there and put your own original touch to the design, and give them back something unique that they will love.