LOGO DESIGN BLOG   LOGO DESIGN REVIEW

So, you’ve completed what you think is a great looking logo. Now you need to take a step back and consider the overall visual progression. Where is the eye immediately drawn to? Is what’s most important being seen clearly and first? Or is it getting lost, or noticed 2nd or 3rd, or worse yet…not at all?

There are a number of ways to get around the visual hierarchy problem, including adjusting size, contrast, placement etc. In Logo Design Podcast 18, Paul discusses some little tricks and hints to rectifying this problem, and correctly establishing visual hierarchy in a logo.

Please send us your thoughts, likes, dislikes, future podcast topics you would like to see covered to us here. Thanks for listening!

 

 Logo Design Podcast 18: Hierarchy: Play Now | Play in Popup | Download (13288)

In our 17th Podcast installation, Paul talks about simplifying your logo. Things such as tag lines, too many colors, awkward readability, too many words, trademark symbols etc., often are the single biggest detriment to a well designed logo/website etc.

By focusing on the essentials, you allow passers-by to quickly focus on them as well. Generally the 3 second rule is the standard to live by. If someone cannot visually ingest and comprehend your logo in 3 seconds or less, get out the scissors and start trimming!

If you have any questions for Paul, or any feedback, give us a shout , we’d love to hear from you.

p.s. Thank you to all those that have sent the great comments, keep ‘em coming! Hopefully these podcasts will continue to inspire you as well.

 

 Logo Design Podcast 17: S I M P L I F Y: Play Now | Play in Popup | Download (9323)

In this weeks episode, Paul takes two logos that were submitted for review, and gives them a much needed makeover. Many times a client will insist on maintaining most, if not ALL elements of their current logo in a redesign. Most of the time, these elements were very hastily glued together using MSPaint or Photoshop, and are a giant stumbling block for clients and designers alike.

Paul shows a very easy way to satisfy the customer in maintaining multiple aspects in a logo, if absolutely necessary. Good design starts with simplicity, but in cases where that is not possible…here ya go!

Questions? Comments? Give us your valued Feedback here. Thanks for listening and enjoy!

 

 Logo Design Podcast 16: How to Remake and Refresh an Existing Logo [13:55m]: Play Now | Play in Popup | Download (8716)