My Logo is Bigger than Yours
Friday, January 25th, 2008
Dodge announced at the recent Detroit Auto Show that they are going to display their Ram-head logo on its flagship truck 250% larger than before. Kicking Tires, an automobile blog went out and compared the actual size in area of eight full size trucks.
Here are the results:
- GMC Sierra 63.8 square inches
- Chevrolet Silverado 38.4 square inches
- Chevrolet Avalanche 38.4 square inches
- Nissan Titan 35.8 square inches
- Dodge Ram 33.1 square inches
- For F-150 31.5 square inches
- Toyota Tundra 30.4 square inches
- Hummer H2 SUT 25 square inches
I’m not sure what to think of this. Maybe it means that all you need to do for branding is make your logo bigger…