LOGO DESIGN BLOG   LOGO DESIGN REVIEW

In this weeks episode, Paul takes two logos that were submitted for review, and gives them a much needed makeover. Many times a client will insist on maintaining most, if not ALL elements of their current logo in a redesign. Most of the time, these elements were very hastily glued together using MSPaint or Photoshop, and are a giant stumbling block for clients and designers alike.

Paul shows a very easy way to satisfy the customer in maintaining multiple aspects in a logo, if absolutely necessary. Good design starts with simplicity, but in cases where that is not possible…here ya go!

Questions? Comments? Give us your valued Feedback here. Thanks for listening and enjoy!

 

 Logo Design Podcast 16: How to Remake and Refresh an Existing Logo [13:55m]: Play Now | Play in Popup | Download (6093)

Dodge announced at the recent Detroit Auto Show that they are going to display their Ram-head logo on its flagship truck 250% larger than before. Kicking Tires, an automobile blog went out and compared the actual size in area of eight full size trucks.

Here are the results:

1. GMC Sierra 63.8 square inches
2. Chevrolet Silverado 38.4 square inches
3. Chevrolet Avalanche 38.4 square inches
4. Nissan Titan 35.8 square inches
5. Dodge Ram 33.1 square inches
6. For F-150 31.5 square inches
7. Toyota Tundra 30.4 square inches
8. Hummer H2 SUT 25 square inches

I’m not sure what to think of this. Maybe it means that all you need to do for branding is make your logo bigger…

Babe, a 16 month calf was born with an interesting mark on her forehead. Babe has a white Virginia Tech logo on her head. It wasn’t discovered until two months ago when the owner’s wife was watching a Virginia Tech football game on TV and saw the VT logo.

Now, we’ve all seen interesting locations for logos, including the forehead tattoo. But this takes it to the next level. How great would it be if your logo started popping up on animals or even people naturally? What the owners of Babe need to do is start breeding her and through the process, create the Virginia Tech Cow. Now that would be worth money! Who knows, we could start genetically engineering animals, trees, and other organisms to have our logo.