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What’s the secret to a great illustrative logo? There are many different kinds of illustrative styles, some cartoonish, some more abstract, some more detailed. But how do the really great designers do it? What do they know, what secret ancient technique do they use, how did they get so good? Here’s the secret, find what style you enjoy most, or excel at…and then practice, practice, practice until you are the best at what you do! There is no secret to great design, only experience you gain by practicing and doing.

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 Logo Design Podcast 15: Illustrative Logos [14:50m]: Play Now | Play in Popup | Download (12036)

We often wonder how one can place monetary value on a logo.  Can you actually associate good hard revenue figures to your logo design?  What is the ROI and such, how did it improve purchase conversion etc.  Well with the help of some US courts, we finally have the answer…at least the answer to what it could cost if you DON’T have a logo.

Sony is being ordered to pay over $5 million USD, to the Cleveland International record company, for omitting their logo on MeatLoaf’s ‘Bat Outta Hell’ album.  In 1998, another court ruled they must add the logo to any future albums, which Sony failed to do for up to a year afterwards, resulting in this verdict.

Just imagine if Cleveland International DIDN’T have a logo.