Elements of a great logo
Wednesday, February 22nd, 2006
- Your logo should make your company stand out from your competition
- Your logo should create trust and credibility in the minds of your customers
- Your logo should communicate your company’s unique value proposition
- Your logo should be easy to remember
- Your logo should be easy to replicate and apply in different formats
- You should keep your logo simple
- You should use a limited color palette
- You should use clear and readable fonts
- Your logo should look good in Black and White
- Your logo should be recognizable no matter what the size
- Your logo should be created in a vector format