MTBOT Logo Review
5 Responses to “MTBOT Logo Review”
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March 28th, 2006
Logo looks well developed and it has a modern twist. The only issue is that the small words below the MTBOT is not clear.
March 28th, 2006
Very unengaging logo. The colors work and I get the whole abstract checker taxi pattern thing, but the relationship of the icon to the name and tagline is very unbalanced. What can I say, it’s just boring. The text could be customized or the icon can be redesigned. There are a lot of great concepts around the taxi cab industry. Try playing with some of them. Remember, you want to be memorable. This logo won’t help. If you change the name this logo could be used for almost any company.
March 29th, 2006
You want your logo to say a lot about who you are and what your trying to portray. The logo makes an atttempt with the checker pattern, but falls short in every other aspect. Does your mark say anything about metropolitan? Or a city enterprise in any way, other than the word underneath? Learn to pull from the company itself when you are designing. The name and or services offered will help guide you in making a strong connection between the mark and the company. Remember how important a first impression is.
April 3rd, 2006
The symbol has potential, but due to poor color choice and position, the acronym robs it of any impact. Also, the heavy typeface is a bit overwhelming for the acronym and has issues with legibility when used in the tagline. May I suggest working with a blue/gray palette, vertical layout and a few different font choices and you may have a winner?
April 12th, 2006
This logo is not ownable. It is generic and boring as has been mentioned. So much can be done with custom typography to portray the idea of speed, movement etc. If an icon is neccessary, it should be meaningful. A skewed grid doesn’t cut it. Compositional issues with the logo as is: icon too close to name, tag line too wide under main text.