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6 Responses to “Total Access Logo Review”

1. Panel Expert - Brad Kopelson Says:
   April 3rd, 2006

   Wow, there’s a lot going on with this design. Execution, balance and excess are the first issues that come to mind when looking at this logo. When I mention “excess” I am talking about the many arrows, different type styles, type sizes and different graphics used to tie this logo together. The logo has potential; it just needs to be simplified.

2. Panel Expert - Paul Browning Says:
   April 4th, 2006

   First off, let’s remove the unnecessary elements. Lose the INC. It’s not legally required in any logo. Lose the arrowhead on the right. Lose the red elements of the graphic, and the nut in the middle. That would help it a lot.

3. Panel Expert - David D. Says:
   April 6th, 2006

   There’s a phrase thats been used in design for a very long time…K.I.S.S. “Keep It Simple Stupid”. (No direct attack on you personally.) When we are designing and find ourselves throwing elements into the logo to “spice it up”, it’s because we feel there’s something lacking. Usually it’s a strong foundation to build upon, and the only way to make it look good is to add a bunch of unnecesary elements. The best logo is a simple logo. You have a good concept, rework it and make the mark say everything you need to say.

4. Panel Expert - Brian J. Says:
   April 6th, 2006

   Ditto. This may be a case where the client has requested these elements, but a large part of our responsibilities as designers is giving the client what they need and not necessarily what they think they want. It becomes our job to educate and sell the better idea. Design is more about concepts than it is about literal representatons. There are possibilities here to use type to tell the story. Look at FedEx - the e and the x form an arrow with the negative space. It is a strong concept executed wholly with typography. A designer is a creative problem solver. We have to ask ourselves what needs to be solved. One of the problems here is a long company name. The last thing you want to do is make it even bigger with added elements. Identifying these obstacles before we begin is half the battle.

5. Paul Eisler Says:
   April 7th, 2006

   Thanks. I appreciate everybody’s feedback.

   Brian J., you hit the nail on the head. I need to find a way to “sell the better idea”, as you put it. It was there early on, but eventually the client got what he thought he wanted. Any advise or recommended reading on the subject of educating clients would also be appreciated. Thanks again to all.

6. Bill Demyan Says:
   November 30th, 2007

   need a logo quick and no money

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