This entry was posted
on Monday, April 17th, 2006 at 9:26 am and is filed under Logo Reviews.
You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
I like it. I wouldnt change much…maybe a darker blue. It’s readable, it shows motion, it’s very useable in many situations. If this is what the client wants, which is likely, then you got yourself a winner.
Of course, the client will now want you to add a car, a dollar sign and a computer.
A quick way to clean up this logo would be to even out the negative space between shapes. The space between the segments of the ‘A’ are diffrent sizes and those two spaces are different from the space in the ‘R.’ I would pick one space size and carry that through out the logo.
Seen I-Car come along way and i tihnk that this logo, is a BIG step up from anything theyeve ever had. I like the space/star trek kinda font. Like i always say the font is what makes the logo
Um, aren’t these responses supposed to be from design professionals? No offense Ace-Evil, but I “tihnk” you’re not quite up to that level based on your “space/star trek kinda font” comment.
Personally, I think there’s some legibility issues with the shared area of the A and the R. It does get a bit muddled, and I feel like the previous poster’s comment about the negative space could solve this.
Your logo is unique and easy to read. The only changes I might suggest would be to tighten up the spacing and balance throughout the logo. Since your logo is based on symmetry, improper spacing between letters and elements becomes the focal point.
I saw this logo on the side of an SUV the other day. It was very easy to read, even when moving down the road. I have always been a big fan of text based logos. I would try making the space between the left leg of the letter “a” and the space below the right leg the same distance to even things out.
I may also consider removing the far left line in the letter “I” as well and possibly extend the top of the letter “c” a bit more to the right toward the “a”, maybe even introduce the angle. Just a thought… My eyes are getting stuck in that gap for some reason. Hope this helps!
April 17th, 2006
I like it. I wouldnt change much…maybe a darker blue. It’s readable, it shows motion, it’s very useable in many situations. If this is what the client wants, which is likely, then you got yourself a winner.
Of course, the client will now want you to add a car, a dollar sign and a computer.
April 18th, 2006
A quick way to clean up this logo would be to even out the negative space between shapes. The space between the segments of the ‘A’ are diffrent sizes and those two spaces are different from the space in the ‘R.’ I would pick one space size and carry that through out the logo.
April 19th, 2006
Seen I-Car come along way and i tihnk that this logo, is a BIG step up from anything theyeve ever had. I like the space/star trek kinda font. Like i always say the font is what makes the logo
April 20th, 2006
Um, aren’t these responses supposed to be from design professionals? No offense Ace-Evil, but I “tihnk” you’re not quite up to that level based on your “space/star trek kinda font” comment.
Personally, I think there’s some legibility issues with the shared area of the A and the R. It does get a bit muddled, and I feel like the previous poster’s comment about the negative space could solve this.
April 21st, 2006
Your logo is unique and easy to read. The only changes I might suggest would be to tighten up the spacing and balance throughout the logo. Since your logo is based on symmetry, improper spacing between letters and elements becomes the focal point.
April 25th, 2006
I saw this logo on the side of an SUV the other day. It was very easy to read, even when moving down the road. I have always been a big fan of text based logos. I would try making the space between the left leg of the letter “a” and the space below the right leg the same distance to even things out.
I may also consider removing the far left line in the letter “I” as well and possibly extend the top of the letter “c” a bit more to the right toward the “a”, maybe even introduce the angle. Just a thought… My eyes are getting stuck in that gap for some reason. Hope this helps!
July 28th, 2008
this is very straightforward for car logos, might as well move the R a little to the right since it seemed glued on A.